Fractional Marketing Leadership

Senior marketing
without the
full-time cost.

I embed as your fractional CMO — owning strategy, GTM execution and content production. Over 10 years building what didn't exist before, across Samsung, SIBS, Cosmos and my own agency. Globally, remotely and without the overhead.

Book a discovery call
6M
Users scaled
for MB WAY
13×
ROAS delivered
for clients
€6M
P&L owned
across segments
+20%
Gross margin
expansion
Ana Barreto
Ana Luísa Barreto
Fractional CMO & GTM Strategist
About

Building what
didn't exist before.

The pattern across every role: new divisions, new functions, new companies. From Samsung's B2B printing pivot to MB WAY's national rollout to Cosmos' luxury repositioning — I create the conditions for markets to move through sharp positioning, disciplined pricing and the right commercial architecture.

Equally fluent in brand narrative and P&L accountability. Two master's degrees — management from NOVA SBE (FT-ranked) and architecture from the University of Lisbon. I bring a global perspective, cross-cultural insight and the ability to lead across borders.

Cosmos Luxury Travel Business Unit Director 2024–25
Meraki Digital Founder 2022–24
SIBS (MB WAY) Sr. Product Manager GTM 2018–22
ASR Group / Sidul Trade Marketing Lead Iberia 2017–18
Samsung Electronics Product & Trade Marketing 2013–17
10+
Years of senior
marketing leadership
5×
Market share
growth at SIBS
28
Countries visited
& worked across
4
Industries:
tech, travel, fintech, FMCG
Services

Sharp strategy.
Real execution.

01
Fractional CMO
Embedded senior marketing leadership. I own the strategy, build the roadmap and hold the brand vision — without the full-time overhead.
Monthly retainer
02
GTM Sprint
Product or brand launch strategy. Positioning, channels, messaging and go-to-market plan — built to execute, not just present.
Fixed-scope · 4–6 weeks
03
Content strategy & production
Editorial direction, UGC-style and travel content, social strategy and hooks. Content with a point of view — not stock.
Monthly retainer
04
Marketing audit & roadmap
Deep diagnosis of what's broken — positioning, channels, content, funnel. Delivered as a prioritised action plan you can execute immediately.
Fixed-scope project
Early founders · Limited spots
Founder GTM Intensive
2 strategy sessions + positioning document + 90-day GTM plan. Fixed scope, fast delivery. Designed to convert into a retainer.
Book a call →

Full coverage.
Zero gaps.

I own directly
Business & marketing strategy
GTM strategy, market entry & channel architecture
Brand positioning & messaging
Content strategy & production
Pricing strategy & portfolio design
Sales enablement & collateral
Digital transformation
Covered through trusted partners
Paid media & performance marketing
Web design & development
Graphic design & visual production
Let's work together

Ready to build
something that works?

30 minutes. No pitch, no pressure. Just an honest conversation about what you're building and whether I'm the right person to help.

Book a discovery call
LinkedIn theremotecmo@gmail.com